Truth Initiative - Exhibitor


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Contact Information:
Nicole Dueffert

Virtual Exhibit Hall Home

Truth Initiative is a national public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. We are inspiring lives free from smoking, vaping and nicotine through our rigorous scientific research and policy studies, our proven-effective and nationally-recognized truth® youth public education campaign, our community and youth engagement programs supporting populations at high risk of using tobacco products, and our innovations to end nicotine addiction by helping people quit. Our 20 years of lifesaving work has helped drive down the youth smoking rate from 23% in 2000 to a historic low of 3.7% in 2019 by preventing millions of young people from becoming smokers. We are equally committed to achieving the same results in ending the youth e-cigarette epidemic. Formerly known as the American Legacy Foundation, Truth Initiative was established and funded through the landmark 1998 Master Settlement Agreement, the largest civil litigation settlement in U.S. history, which resulted in tobacco companies paying states and territories compensation for tobacco-related diseases and losses to local economies. Truth Initiative is also contributing to ending the opioid misuse epidemic by sharing our expertise in youth and young adult education and prevention. To learn more, visit

Additional Information

If you’re interested in learning more about Truth Initiative’s upcoming digital high school curriculum titled: Vaping: Know the truth, please email: Alex Parks, Managing Director of Strategic Partners & Programs, Community and Youth Engagement, will follow-up directly to answer any questions and provide further information.

This is Quitting
The first-of-its-kind quit vaping program for teens and young adults, This is Quitting is a free and anonymous text message program from truth® that has helped more than 200,000 young people on their journey to quit e-cigarettes since 2019. 

Reasons Young People Quit Vaping
According to a Truth Initiative study published in Addictive Behaviors Health, cost, and desire to escape addiction drives young people to quit.

Straight to Vape
With groundbreaking new Truth Initiative research finding that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start vaping compared to their peers with no exposure, the latest Truth Initiative analysis of tobacco imagery on the small screen reveals that young people’s favorite shows continue to prominently feature tobacco as streaming consumption skyrockets.

Straight to Vape video