Lee Aase

Director, Mayo Clinic Social Media Network

Aase.lee@mayo.edu | @LeeAase

Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

Lee also leads Mayo Clinic’s Social & Digital Innovation team, which manages Mayo Clinic’s presence on general purpose social networks like Facebook, YouTube and Twitter as well as its owned blog and community platform. Key sites include Mayo Clinic Connect, an online patient community, Mayo Clinic News Network, and Sharing Mayo Clinic, a patient stories blog.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic’s Voting Staff in 2016. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity.

Learning Objectives:

• Describe the role of social networking in the growth and development of Mayo Clinic

• Cite standards and resources to guide involvement in social media in a way that accords with Mayo Clinic’s founding values.

• Recognize ways in which social media tools have been used positively in the health care context, as well as risks of privacy breaches and lapses in professionalism when used improperly.

• Develop a personal philosophy of social media use for professional purposes.