Location: Rochester, MN Gonda 19_101 Crisp Lecture Hall

Webcast Live and available for later viewing

Presenter: Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.  In 2013, he was inducted into the Healthcare Internet Hall of Fame, and in 2014 he was appointed to a two-year term on the World Economic Forum’s Global Agenda Council on Social Media. He also was named to the list of “20 People Who Make Healthcare Better” by HealthLeaders Media.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level.

Purpose/Objectives:

At the end of this seminar, participants will be able to:

• Describe the role of social networking in the growth and development of Mayo Clinic
• Discuss the continuity between old-fashioned social networking and modern social media platforms

Identify standards and resources to guide their involvement in social media in a way that accords with Mayo Clinic's founding values